Price is the sum of all the ______ that consumers exchange for the benefits of having or using the product or service.
举一反三
- Which of the following is true with regard to price? A: Historically, price has had the least perceptible impact on buyer choice. B: Price is the least flexible element in the marketing mix. C: Unlike product features and channel commitments, prices cannot be changed quickly. D: Price is the sum of all the values that customers give up to gain the benefits of having a product. E: Prices only have an indirect impact on a firm's bottom line.
- Developing a product or service involves defining the benefits that it will offer. These benefits are communicated and delivered by ________. A: product labels B: product attributes C: support services D: product packaging E: branding
- ______ is changing the way that consumers use media and also having an impact on how consumers acquire product information.
- Price discrimination occurs when: A: the same product is sold by a firm to different consumers for different prices. B: consumers sell products to one another. C: the same product is produced by a firm with different costs of production. D: a firm charges the same price to consumers with different levels of income.
- a sum of money which is returned to you A: refund B: service C: exchange