It is a multi-view of your customers obtained from a strategic analysis of both ______ and _______ data of customer behaviours
举一反三
- Customer insight is the in-depth knowledge of your customers, based on their buying behaviours, their experiences with your brand, their beliefs or needs
- 中国大学MOOC: Raw data collected from customers are not enough to tell anything about customer insights.
- The common ground of Great Britain and the United States during the globalization is that_______. A: both made contributions to the space technology B: both had great dominance in the marine industry C: both owned strategic bases all around the world D: both obtained benefits from other nations' seas
- Which marketing intelligence tool measures the difference between management’s perceptions of overall performance and customers’ perceptions? A: Customer perceptions audit (CPA) B: Gap analysis C: Customer satisfaction index (CSI) D: Other people’s data (OPD)
- Customer relationship management applications dealing with the analysis of customer data to provide information for improving business performance best describes ________ applications.