举一反三
- Market Targeting only means to develop measure of segment attractiveness.( )
- From an operations perspective, market segmentation is important because A: Order qualifiers may differ by customer segment B: Both order winners and qualifiers may differ by customer segment C: Market segmentation is not relevant to operations D: Order winners may differ by customer segment
- The existence of many competitors in any one market segment may indicate:
- Competition in the market segment with businesses that offer the same type of product or services is referred to as A: segment competition B: free-market competition C: direct competition D: indirect competition
- The market nichers occupy a small segment of the market and attempt to build strong ties with their customers via the provision of high quality products and superior after-sales services.
内容
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通过市场细分化过程，细分出的每一个细分市场，对企业时长营销都有重要的意义。Through the process of market segmentation, each segment of the market segment has important significance to the company's marketing.()
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In the main body of a company presentation , company profile, location, key personnel, market application areas should be covered.
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For price discrimination to work ________. A: the market must be segmentable and the segments must show similar intensities of demand B: members in the lower-price segment must be able to resell the product to the higher-price segment C: competitors must be able to undersell the firm in the higher-price segment D: the practice must not breed customer resentment and ill will E: the extra revenue derived from price discrimination must not exceed the cost of segmenting and policing the market
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A market ___________ is a general plan about how to organize the marketing activities for a product. A: segment B: research C: strategy D: mix
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Market _________ means one company's percentage of the total sales in that product's market. A: segment B: section C: share D: division