The market segment profile is ___________.
举一反三
- Market Targeting only means to develop measure of segment attractiveness.( )
- From an operations perspective, market segmentation is important because A: Order qualifiers may differ by customer segment B: Both order winners and qualifiers may differ by customer segment C: Market segmentation is not relevant to operations D: Order winners may differ by customer segment
- The existence of many competitors in any one market segment may indicate:
- Competition in the market segment with businesses that offer the same type of product or services is referred to as A: segment competition B: free-market competition C: direct competition D: indirect competition
- The market nichers occupy a small segment of the market and attempt to build strong ties with their customers via the provision of high quality products and superior after-sales services.