Market Targeting only means to develop measure of segment attractiveness.( )
举一反三
- A prevalent criticism about BCG Matrix is that market growth is not the only indicator for attractiveness of a market, and high market share is not the only success factor.
- The market segment profile is ___________.
- Market _________ means one company's percentage of the total sales in that product's market. A: segment B: section C: share D: division
- This section gives a whole picture about ______________involving market segmentation, market targeting and market positioning.
- This process involves___________.( ) A: Market positioning B: Sales C: Market targeting D: Market segmentation