Match the words or phrases with their synonymous terms. Sometimes more than one match is possible. 7. attribute A: agency B: company C: incongruence D: advertising mail E: marketing communication program F: media program G: inconsistency H: non-branded product I: point of engagement J: promotion K: practice helping the brand name to be well-known L: a retail bank M: quality N: the consistent support given to a brand O: to continue to buy a product rather than changing to other brands P: feature