Marketing mix represents the methods by which marketing managers seek to meet marketing objectives.
举一反三
- The communication tools a company uses to pursue its advertising and marketing objectives is often referred to as the company’s ________. A: direct marketing B: integrated marketing C: promotion mix D: target marketing
- When comparing the services marketing mix to the physical goods marketing mix in terms of the 'Ps' framework, which of the following is not one of the additional three 'Ps' of services marketing?
- _____________ is a set of marketing tools that the firm uses to pursue its marketing objectives before launching any new product. A: STP B: Segmentation C: Targeting D: Marketing mix
- Which one is not the element of marketing mix?
- marketing researchers and marketing managers