_____________ is a set of marketing tools that the firm uses to pursue its marketing objectives before launching any new product.
A: STP
B: Segmentation
C: Targeting
D: Marketing mix
A: STP
B: Segmentation
C: Targeting
D: Marketing mix
举一反三
- 中国大学MOOC: _____________ is a set of marketing tools that the firm uses to pursue its marketing objectives before launching any new product.
- The communication tools a company uses to pursue its advertising and marketing objectives is often referred to as the company’s ________. A: direct marketing B: integrated marketing C: promotion mix D: target marketing
- The set of controllable, tactical marketing tools that the firm blends together to produce its response to the wants of its target market are called its _____.
- The marketing mix is the set of ideas that the firms have in doing its marketing.
- All marketing strategy is built on segmentation, targeting, and ________. A: positioning B: product C: planning D: promotion E: performance