The segmenting pattern of the caterpillar segment is secondary segmentation.
举一反三
- 中国大学MOOC: There are 4 types of market segmentation which are most commonly used. They are: demographic segmentation, behavioral segmentation, ___________ segmentation and Geographic segmentation.
- Which of following is not market segmentation? ( ) A: Segmenting<br/>business market B: Segmenting<br/>local market C: Segmenting<br/>consumer market D: Segmenting<br/>international market
- From an operations perspective, market segmentation is important because A: Order qualifiers may differ by customer segment B: Both order winners and qualifiers may differ by customer segment C: Market segmentation is not relevant to operations D: Order winners may differ by customer segment
- 通过市场细分化过程，细分出的每一个细分市场，对企业时长营销都有重要的意义。Through the process of market segmentation, each segment of the market segment has important significance to the company's marketing.()
- For price discrimination to work ________. A: the market must be segmentable and the segments must show similar intensities of demand B: members in the lower-price segment must be able to resell the product to the higher-price segment C: competitors must be able to undersell the firm in the higher-price segment D: the practice must not breed customer resentment and ill will E: the extra revenue derived from price discrimination must not exceed the cost of segmenting and policing the market