Important factors considered by sales forecasters include all of the following except:
A: past patterns of sales
B: marketing research studies
C: competitors’ activities
D: the desired level of sales
A: past patterns of sales
B: marketing research studies
C: competitors’ activities
D: the desired level of sales
举一反三
- Activities involved in the Customer Relationship Management (CRM) macro process include all of the following except A: demand planning B: marketing C: sales D: order management E: call center management
- Research and development, production, marketing and sales, and customer service are all examples of _____. ( ) A: Value creation B: Core competencies C: Secondary activities D: Primary activities
- They all agree to A: reduce the sales figure. B: increase the research figure. C: reduce the marketing figur
- The micro environment factors include ( ). A: Competitors B: government agencies C: company capabilities D: Corporate partners E: Sales personnel
- Which of the following methods of market research is not an example of "primary research"? ( ) A: Questionnaires B: A company’s own sales statistics and records C: Test marketing D: Consumer panels