Marketing is about highlighting your strengths and neutralizing your weaknesses. In which component of the strategic marketing plan would the SWOT analysis be? A: Market overview B: Organization overview C: Strengths overview

Which of the following is the most important approach in healing peptic ulcers? A: Neutralizing secreted gastric acid B: Blocking receptor activation of gastric acid secretion C: Inhibiting secretion of gastric acid at the proton pump D: Eradicating infection with H.pylori E: Coating the ulcer crater