中国大学MOOC: Ethos， ________ and Pathos is the winning formula in campaign speeches.

Ethos refers to the audience's perception of whether a speaker is qualified to speak on a given topic.

The abbreviation word “ODO” is adding a slew of words which can best reflect the ethos, mood and preoccupations of the society. _______

Ethos is to values as () A: accord is to nations B: code is to principles C: policy is to officials D: debate is to opinions E: offense is to criminals

Usually when we talk about the ethos of a people or a nation, we specifically refer to people’s ___, ideals, __, ethics, morals, dreams, and __.

The Centers for Disease Control recommends getting a flu vaccine each fall. This statement is an example of ___. A: ethos B: logos C: pathos D: not applicable

What are the three means of Aristotle's rhetoric of persuasion?  A: Logos, the logical reasoning and the effective use of evidence. B: Ethos, the author's appeal to his or her own credibility. C: Ethics, moral principles or rules of conduct recognized in a society. D: Pathos, the appeals to the audience's or reader's needs and values.

亚里士多德提出了属于技术范围的三种基本说服方式——人品诉求（ethos）、情感诉求(pathos)和理 性诉求(logos)。品格诉求、情感诉求和理性诉求为了达到“说服”的共同目的而通力合作 ——品格吸引人，情感打动人，理性以理服人。