中国大学MOOC: Ethos， ________ and Pathos is the winning formula in campaign speeches.

Discount coupons is a stratege of () A: Bandwagon B: Pathos C: Bait and switch

The Centers for Disease Control recommends getting a flu vaccine each fall. This statement is an example of ___. A: ethos B: logos C: pathos D: not applicable

What are the three means of Aristotle's rhetoric of persuasion?  A: Logos, the logical reasoning and the effective use of evidence. B: Ethos, the author's appeal to his or her own credibility. C: Ethics, moral principles or rules of conduct recognized in a society. D: Pathos, the appeals to the audience's or reader's needs and values.

亚里士多德提出了属于技术范围的三种基本说服方式——人品诉求（ethos）、情感诉求(pathos)和理 性诉求(logos)。品格诉求、情感诉求和理性诉求为了达到“说服”的共同目的而通力合作 ——品格吸引人，情感打动人，理性以理服人。