Do you agree with the suggestion that we should outsource our production to China?
Do you agree with the suggestion that we should outsource our production to China?
Cheap but good Chinese products have brought ___________ to Americans by giving them more choices and reducing the country’s inflation rate. A: intangible benefits B: tangible benefits C: outsource D: disadvantage
Cheap but good Chinese products have brought ___________ to Americans by giving them more choices and reducing the country’s inflation rate. A: intangible benefits B: tangible benefits C: outsource D: disadvantage
Cheap but good Chinese products have brought ___________ to Americans by giving them more choices and reducing the country’s inflation rate. A: intangible benefits B: tangible benefits C: outsource D: disadvantage
Cheap but good Chinese products have brought ___________ to Americans by giving them more choices and reducing the country’s inflation rate. A: intangible benefits B: tangible benefits C: outsource D: disadvantage
Ⅱ. Sentence Translation Translate the following sentences into English, using the words or expressions in the brackets. 11.翻新博物馆的计划遇到了两个主要问题。(run up against) __________________________________________________________________________ 12.在国外继续深造使他获得新生。(a new lease of life) __________________________________________________________________________ 13.外包已经成为许多成功的网络企业的高利润战略。(outsource, lucrative) __________________________________________________________________________ 14.冬季是渔业的淡季。(slack) __________________________________________________________________________ 15.艾米是一位非常受欢迎的歌手,她的新歌风靡全国。(sought-after, sweep through) __________________________________________________________________________
Ⅱ. Sentence Translation Translate the following sentences into English, using the words or expressions in the brackets. 11.翻新博物馆的计划遇到了两个主要问题。(run up against) __________________________________________________________________________ 12.在国外继续深造使他获得新生。(a new lease of life) __________________________________________________________________________ 13.外包已经成为许多成功的网络企业的高利润战略。(outsource, lucrative) __________________________________________________________________________ 14.冬季是渔业的淡季。(slack) __________________________________________________________________________ 15.艾米是一位非常受欢迎的歌手,她的新歌风靡全国。(sought-after, sweep through) __________________________________________________________________________
Dear Ms. Philips: I am writing to apply for the position you advertised on Monster. com for a quality control manager. As you will see in my resume, I have the experience to fill this position. For the past ten years, I have been working in the information technology department at Hopewell Industries where I have been a software developer, project manager, and manager of QC Testing. My experience has ranged from managing teams of programmers to creating test plans, running tests, and managing testers. Recently, Hopewell Industries decided to outsource(打包)the IT function to IBM. While I am sad to leave the company, I am looking forward to a new assignment with fresh faces and new projects. I have heard about APS Software in various trade journals and would be very interested in becoming part of your team. APS is well known for quality products, and I am excited about the possibility of becoming a part of your success story. I hope you'll give me an opportunity to discuss my qualifications and experience. I can be reached at (214) 555-5555 after 6 p.m.1. What is the position Alice Grassley applies for? The position of a ______.2. In what department has Alice Grassley been working at Hopewell Industries? The ______.3. Why does Alice Grassley want to leave Hopewell Industries? Hopewell Industries has decided to outsource the IT function to ______.4. Where has Alice Grassley learned about APS Software? From various ______.5. What can we learn about APS Software from this letter? It is well known for its ______.注意:每空不能超过3个词!
Dear Ms. Philips: I am writing to apply for the position you advertised on Monster. com for a quality control manager. As you will see in my resume, I have the experience to fill this position. For the past ten years, I have been working in the information technology department at Hopewell Industries where I have been a software developer, project manager, and manager of QC Testing. My experience has ranged from managing teams of programmers to creating test plans, running tests, and managing testers. Recently, Hopewell Industries decided to outsource(打包)the IT function to IBM. While I am sad to leave the company, I am looking forward to a new assignment with fresh faces and new projects. I have heard about APS Software in various trade journals and would be very interested in becoming part of your team. APS is well known for quality products, and I am excited about the possibility of becoming a part of your success story. I hope you'll give me an opportunity to discuss my qualifications and experience. I can be reached at (214) 555-5555 after 6 p.m.1. What is the position Alice Grassley applies for? The position of a ______.2. In what department has Alice Grassley been working at Hopewell Industries? The ______.3. Why does Alice Grassley want to leave Hopewell Industries? Hopewell Industries has decided to outsource the IT function to ______.4. Where has Alice Grassley learned about APS Software? From various ______.5. What can we learn about APS Software from this letter? It is well known for its ______.注意:每空不能超过3个词!
Dear Ms. Phillips,I am writing to apply for the position you advertised on Monster.com for a quality control manager. As you will see in my résumé, I have the experience to fill this position. For the past ten years, I have been working in the information technology department at Hopewell Industries where I have been a software developer, project manager, and manager of QC Testing. My experience has ranged from managing teams of programmers to creating test plans, running tests, and managing testers. Recently, Hopewell Industries decided to outsource (外包) the IT function to IBM. While I am sad to leave tile company, I am looking forward to a new assignment with fresh faces and new projects. I have heard about APS Software in various trade journals and would be very interested in becoming part of your team. APS is well known for quality products, and I am excited about the possibility of becoming a part of your success story.I hope you’ll give me an opportunity to discuss my qualifications and experience. I can be reached at (214) 555-5555 after 6 p.m. Thank you very much for your consideration for this position. Sincerely yours,Alice Grassley Encl. : resume56. What is the position Alice Grassley applies for?The position of a .57. In what department has Alice Grassley been working at Hopewell Industries?The .58. Why does Alice Grassley want to leave Hopewell Industries? Hopewell Industries has decided to outsource the IT function to .59. Where has Alice Grassley learned about APS Software?From various .60. What can we learn about APS Software from this letter?It is well known for its .
Dear Ms. Phillips,I am writing to apply for the position you advertised on Monster.com for a quality control manager. As you will see in my résumé, I have the experience to fill this position. For the past ten years, I have been working in the information technology department at Hopewell Industries where I have been a software developer, project manager, and manager of QC Testing. My experience has ranged from managing teams of programmers to creating test plans, running tests, and managing testers. Recently, Hopewell Industries decided to outsource (外包) the IT function to IBM. While I am sad to leave tile company, I am looking forward to a new assignment with fresh faces and new projects. I have heard about APS Software in various trade journals and would be very interested in becoming part of your team. APS is well known for quality products, and I am excited about the possibility of becoming a part of your success story.I hope you’ll give me an opportunity to discuss my qualifications and experience. I can be reached at (214) 555-5555 after 6 p.m. Thank you very much for your consideration for this position. Sincerely yours,Alice Grassley Encl. : resume56. What is the position Alice Grassley applies for?The position of a .57. In what department has Alice Grassley been working at Hopewell Industries?The .58. Why does Alice Grassley want to leave Hopewell Industries? Hopewell Industries has decided to outsource the IT function to .59. Where has Alice Grassley learned about APS Software?From various .60. What can we learn about APS Software from this letter?It is well known for its .
Directions:The following passage is a notice. After reading it, you should give brief answers to the 5 questions (No.1 to No.5) that follow. The answers (in no more than 3 words) should be written after the corresponding numbers on the Answer Sheet.Dear Ms. Phillips:I am writing to apply for the position you advertised on Monster.com for a quality control manager. As you will see in my resume, I have the experience to fill this position.For the past ten years, I have been working in the information technology department at Hopewell Industries where I have been a software developer, project manager, and manager of QC Testing. My experience has ranged from managing teams of programmers to creating test plans, running tests, and managing testers. Recently, Hopewell Industries decided to outsource (外包) the IT function to IBM. While I am sad to leave the company, I am looking forward to a new assignment with fresh faces and new projects.I have heard about APS Software in various trade journals and would be very interested in becoming part of your team. APS is well known for quality products, and I am excited about the possibility of becoming a part of your success story. I hope you’ll give me an opportunity to discuss my qualifications and experience. I can be reached at (214) 555-5555 after 6 p.m. Thank you very much for your consideration for this position.Sincerely yours,Alice GrassleyEncl.: resume1. What is the position Alice Grassley applies for?The position of a __________.2. In what department has Alice Grassley been working at Hopewell Industries?The _______________.3. Why does Alice Grassley want to leave Hopewell Industries?Hopewell Industries has decided to outsource the IT function to ___________________. 4. Where has Alice Grassley learned about APS Software?From various ___________________.5. What can we learn about APS Software from this letter?It is well known for its ___________________.
Directions:The following passage is a notice. After reading it, you should give brief answers to the 5 questions (No.1 to No.5) that follow. The answers (in no more than 3 words) should be written after the corresponding numbers on the Answer Sheet.Dear Ms. Phillips:I am writing to apply for the position you advertised on Monster.com for a quality control manager. As you will see in my resume, I have the experience to fill this position.For the past ten years, I have been working in the information technology department at Hopewell Industries where I have been a software developer, project manager, and manager of QC Testing. My experience has ranged from managing teams of programmers to creating test plans, running tests, and managing testers. Recently, Hopewell Industries decided to outsource (外包) the IT function to IBM. While I am sad to leave the company, I am looking forward to a new assignment with fresh faces and new projects.I have heard about APS Software in various trade journals and would be very interested in becoming part of your team. APS is well known for quality products, and I am excited about the possibility of becoming a part of your success story. I hope you’ll give me an opportunity to discuss my qualifications and experience. I can be reached at (214) 555-5555 after 6 p.m. Thank you very much for your consideration for this position.Sincerely yours,Alice GrassleyEncl.: resume1. What is the position Alice Grassley applies for?The position of a __________.2. In what department has Alice Grassley been working at Hopewell Industries?The _______________.3. Why does Alice Grassley want to leave Hopewell Industries?Hopewell Industries has decided to outsource the IT function to ___________________. 4. Where has Alice Grassley learned about APS Software?From various ___________________.5. What can we learn about APS Software from this letter?It is well known for its ___________________.
The Future of Work Is Rich in Technology(长篇阅读题) A) We check e-mail as soon as we reach home, and take a look at our inboxes along the way. We respond to calls, texts, and messages even while on vacation. At work, we use Cisco Telepresence(远程呈现) or Skype to discuss with colleagues all over the world. Companies often allow employees to work from home for one or two days a week; some let them live in remote locations. This has all become the norm. A decade ago, we could not have imagined being always on, always connected, with work following us wherever we go. B) This is just the beginning. The nature of work itself is changing for knowledge workers. During this decade, location will cease to be a barrier; many types of work will be done as micro-tasks; and we will be cooperating in new ways. What will be most problematic is that our employers will make even greater demands on us and further intrude (侵入) into our lives. This is the future we are headed into, whether we like it or not. C) For our grandparents, "work" was almost always in a factory or on a farm. Today, the farm and factory jobs are performed by a decreasing minority. There are still many jobs in the services sector that require physical work. But increasingly our workforce is performing tasks that are done with the mind that require knowledge and skill. These knowledge jobs can be assisted by technology. D) Note how accounting firms routinely outsource (把……外包) boring work, as do lawyers, and as do doctors, for tasks such as medical transcription. Not long ago, small and mid-sized projects were outsourced through Web sites---not just to India but also to remote workers in the United States and Europe. A micro-task economy is now flourishing on some sites, in which smaller tasks are farmed out. Big and small tasks such as data handling, Web site development, design, and transcription are commonly done by workers in diverse locations. Crowdsourcing (众包) is making it possible for work to be done simultaneously (同时的) by many people -no matter where they are. E) Businesses are beginning to do this as well. Rather than locking workers in departmental silos (筒仓), companies on the cutting edge are encouraging employees to start communicating with each other on internal social-media sites. What used to be the quarterly e.-mail from the CEO has become a kind of information-sharing within companies---at all levels. Companies will start designing and developing new products and services by engaging their entire employee base. F) Telepresence robots are taking video conferencing to a new level. There are several products on the market, such as Beam by Suitable Technologies and Fellow Robots, that allow a screen mounted on a mobile platform to move around the office and experience what is happening in a more human way. Imagine walking into your boss’s office while you are at home, stepping into a conference room to join a meeting, or chit-chatting with your peers around the water fountain. Next generation video-conferencing technologies such as Mezzanine by Oblong Industries are using multiple screens and spatial user interfaces (界面) to allow people in different locations to cooperate and share electronic information in a science fiction-like setting. G) We can expect Google Glass-type devices to bring the computer display to our body---so that we view the screen on our glasses and don't need to sit at a desk any more. I expect future versions to provide 3D experiences that simulate the holodecks (全景操作平台) we saw in Star Trek. And who knows, we may well have holodecks that make it feel as though we are together---but that is getting too far into the future. During this decade, we'll have to settle for 2D interfaces and 3D simulations. H) This is all exciting and terrifying enough. But what worries me is the intrusion (侵入) that companies will increasingly make into our lives and the exhaustion we will suffer from always being at the call of our employers. I know from personal experience how hard it is to turn off e-mail and disconnect from social media. This will only get worse for all of us as we become more connected. I) And then there will be demands by our employers for us to better manage our lifestyles---so that they can reduce their health bills and get more out of us. Just as companies reward workers who join health clubs and stop smoking, we will see them making greater demands. They will be able to measure what we do because we will increasingly be wearing biometric (生物计量的) -monitoring devices such as the Nike FuelBand and Fitbit Flex and our smartphones will be adding new sensors. The new generation of sensor-based devices will continually gather data about our movement, heart rate, weight, sleep, and other health-related matters and upload these to the cloud. Before giving you more sick leave, employers will probably demand that you improve your lifestyle and habits. J) All of this may seem like science fiction, but it isn't. The future is happening faster than we think and changing important parts of our existence.
The Future of Work Is Rich in Technology(长篇阅读题) A) We check e-mail as soon as we reach home, and take a look at our inboxes along the way. We respond to calls, texts, and messages even while on vacation. At work, we use Cisco Telepresence(远程呈现) or Skype to discuss with colleagues all over the world. Companies often allow employees to work from home for one or two days a week; some let them live in remote locations. This has all become the norm. A decade ago, we could not have imagined being always on, always connected, with work following us wherever we go. B) This is just the beginning. The nature of work itself is changing for knowledge workers. During this decade, location will cease to be a barrier; many types of work will be done as micro-tasks; and we will be cooperating in new ways. What will be most problematic is that our employers will make even greater demands on us and further intrude (侵入) into our lives. This is the future we are headed into, whether we like it or not. C) For our grandparents, "work" was almost always in a factory or on a farm. Today, the farm and factory jobs are performed by a decreasing minority. There are still many jobs in the services sector that require physical work. But increasingly our workforce is performing tasks that are done with the mind that require knowledge and skill. These knowledge jobs can be assisted by technology. D) Note how accounting firms routinely outsource (把……外包) boring work, as do lawyers, and as do doctors, for tasks such as medical transcription. Not long ago, small and mid-sized projects were outsourced through Web sites---not just to India but also to remote workers in the United States and Europe. A micro-task economy is now flourishing on some sites, in which smaller tasks are farmed out. Big and small tasks such as data handling, Web site development, design, and transcription are commonly done by workers in diverse locations. Crowdsourcing (众包) is making it possible for work to be done simultaneously (同时的) by many people -no matter where they are. E) Businesses are beginning to do this as well. Rather than locking workers in departmental silos (筒仓), companies on the cutting edge are encouraging employees to start communicating with each other on internal social-media sites. What used to be the quarterly e.-mail from the CEO has become a kind of information-sharing within companies---at all levels. Companies will start designing and developing new products and services by engaging their entire employee base. F) Telepresence robots are taking video conferencing to a new level. There are several products on the market, such as Beam by Suitable Technologies and Fellow Robots, that allow a screen mounted on a mobile platform to move around the office and experience what is happening in a more human way. Imagine walking into your boss’s office while you are at home, stepping into a conference room to join a meeting, or chit-chatting with your peers around the water fountain. Next generation video-conferencing technologies such as Mezzanine by Oblong Industries are using multiple screens and spatial user interfaces (界面) to allow people in different locations to cooperate and share electronic information in a science fiction-like setting. G) We can expect Google Glass-type devices to bring the computer display to our body---so that we view the screen on our glasses and don't need to sit at a desk any more. I expect future versions to provide 3D experiences that simulate the holodecks (全景操作平台) we saw in Star Trek. And who knows, we may well have holodecks that make it feel as though we are together---but that is getting too far into the future. During this decade, we'll have to settle for 2D interfaces and 3D simulations. H) This is all exciting and terrifying enough. But what worries me is the intrusion (侵入) that companies will increasingly make into our lives and the exhaustion we will suffer from always being at the call of our employers. I know from personal experience how hard it is to turn off e-mail and disconnect from social media. This will only get worse for all of us as we become more connected. I) And then there will be demands by our employers for us to better manage our lifestyles---so that they can reduce their health bills and get more out of us. Just as companies reward workers who join health clubs and stop smoking, we will see them making greater demands. They will be able to measure what we do because we will increasingly be wearing biometric (生物计量的) -monitoring devices such as the Nike FuelBand and Fitbit Flex and our smartphones will be adding new sensors. The new generation of sensor-based devices will continually gather data about our movement, heart rate, weight, sleep, and other health-related matters and upload these to the cloud. Before giving you more sick leave, employers will probably demand that you improve your lifestyle and habits. J) All of this may seem like science fiction, but it isn't. The future is happening faster than we think and changing important parts of our existence.
Directions: In this section, you are going to read a passage with 10 statements attached to it. Each statement contains information given in one of the paragraphs. Identify the paragraph from which the information is derived. You may choose a paragraph more than once. Each paragraph is marked with a letter. Answer the questions by marking the corresponding letter on Answer Sheet 2. Corporate culture instilled online A) At its most basic, the Internet is a wonderful way to communicate. Hit that"send button and off goes the email to everybody in the firm and beyond. No wonder companies find it a perfect way to talk to their staff. No wonder it is so useful-but also so dangerous- when staff want to talk to each other. B) Over and over again, the Internet’s uses turn out to go beautifully with current trends.As companies become more fragmented and their workers more geographical dispersed, managers need a way to rally the troops. In particular, they need a way to build a corporate culture: that intangible something that binds employees together and teaches them to understand instinctively the defining qualities of the business and the appropriate way to respond to any issue that confronts them. The Internet provides the means to do this. C) In a stable, slow-growing, and well-established company, a common culture may be easy to maintain. But few companies today can afford to be stable or slow-growing. Instability and speed make culture-creation harder. In many companies, for instance, the sales or the maintenance people rarely come into the office. A quarter of IBMS workforce, for instance, is now mobile-they spend at least 80 percent of their time off-site, usually working from home or on the road. Key people may be based in key markets abroad, a day’s air travel away from the main office. D) You need also consider mergers (公司合并) , which create a need to persuade a new bunch of employees to abandon one corporate need for another. As companies outsource (外包) more and more activities, too, they look for ways to teach their subcontractors to share their values. And the faster things change, the more important it becomes to explain to employees what is happening, and why. E) How to do it?“In a rapidly changing and geographically distributed organization”,says Michael Morris, a social psychologist at Stanford's Graduate School of Business, “you don't have the option of the drink after work.”But you do have the Internet. More than any previous technology, it allows companies to ensure that every employee has access to the corporate news, views, and vision. F) Some companies use it to teach their employees (as well as suppliers and customers) their ethical code. Boeing. for instance, offers an online“ethics challenge”where employees can test their moral instincts on such delicate issues as “acceptance of business” and“the minister drops a hint”. Such applications are a way to spread a common approach throughout an organization. G) The Internet is also a way for bosses to tell staff where they want the business to go. For example, at Ford, which claims to have the world’s largest intranet, 170,000 staff around the world are emailed a weekly “let’s chat” note from Jac Nasser, the chief executive. A purpose-built newsroom maintains a website upgraded several times a day,and available to Ford’s employees around the world. H) Not only does the Internet allow managers to talk to their staff: it lets them track whether the staff are at least pretending to listen. William Nuti, president of Europe, the Middle East, and Africa for Cisco Systems, a high-tech giant, produces a monthly video to send to his staff explaining where the business is going. What happens if the staff don't choose to watch? Well, the Internet allows you to track who opens an email and when. “I know everyone who clicks on it, and those who throw it away, and I make phone calls to people, saying it's important you watch this.” Unsurprisingly, Mr. Nuti’s viewing figures are high. I) But all this communication from on high can sometimes cause problems. SAP, a German business-software giant, is another company with an elaborate communications system. It allows material to be broadcast on the car radios of workers on the road, for example. The company found that middle managers objected to the chairman emailing all employees. Their authority had rested partly on their role as a source of information, and without it they felt exposed. As so often with internet-driven changes, the implications of what appeared to be simple,time-saving innovation turned out to be more complex and politically sensitive. That sensitivity becomes more acute as communications become increasingly bottom-up as well as top-down. At Siemens, a large German company, Chittur Ramakrishnan, the chief information officer, has noticed a “ very significant number of emails to top management. The idea of going through a secretary to get an appointment has changed. People can send emails to anyone and expect a response. It is very democratizing.” J) Despite all these, companies find all sorts of routine tasks can be done online with greater efficiency and less expense, As a result, “B2E”-business-to-employee applications are flourishing. They may be the biggest growth area for Internet applications over the next couple of years. They include many tasks involving staff matters, the creation of an internal job market, and training. One of the strengths of the Internet over previous systems is that it can be used to provide services to everyone in a company. K) A growing number of companies now have a“corporate portal”: a centralized home page with links to various services and items of information to attract the staff to keep looking in. Click, and there is a map of each floor of the office; click again, and there are photographs and personal details about who sits where. Elsewhere on the page there may be links to the online services of the human resources department, or the day's news clippings(剪报), or a page allowing workers to order office supplies or find telephone numbers. L) The good thing about such pages is that they are accessible not only to employees in head office, but also to people in distant subsidiaries, on the road, or at home. Increasingly, employees can personalize their page, so that if they are working in the marketing department they do not receive a flood of news clippings on irrelevant subjects. Companies with lots of old computer systems can use the home page as the entrance to a network designed to pull all the old systems together. M) Next, there is the prospect of turning the corporate workforce into a marketplace. It is an advertiser’s dream: a stable group of people with regular pay and a known employer. Why not, for instance, offer a link from the page that informs an employee of her holiday entitlements to a travel company with which the company already does corporate business, and which will offer discounts on leisure travel? Why not charge local restaurants for the occasional advertisement? N) Indeed, this is already starting to happen. For instance, Exult, a consultancy to which BP subcontract much of its human resources work, is discussing just such a proposition with companies offering financial services. But how will businesses feel about encouraging their staff to hunt for a home loan when they should be finishing a presentation? Alan Little, Exults head of global client relationships, replies robustly that, if employees can work from home at the weekend on their company laptop, then surely they should be allowed to book their holidays from the office on a weekday. They should be judged by results. 1 The Internet does a better job than any other technology in helping employees get the news and views of their organizations. 2 Employees can find information or services of their interest by following the links on the home page of the company. 3 Emails from chairman sent directly to all staff may meet with opposition from middle managers. 4 The Internet provides companies with a way to establish a corporate culture that units all their employees. 5 The internet allows the employers to let their staff know the development direction of their companies. 6 It is more difficult for many companies to create and maintain a common culture as their employees are becoming more mobile. 7 Employees will hopefully become customers of service or products advertised on the home page of the company. 8 Managers are able to know whether their staff are listening or watching what they have sent to the staff online. 9 The booming applications of business to employees result from the improved efficiency and lower costs of performing daily tasks online. 10 The home page of a company can be used as an entrance to a network integrating all old computer systems.
Directions: In this section, you are going to read a passage with 10 statements attached to it. Each statement contains information given in one of the paragraphs. Identify the paragraph from which the information is derived. You may choose a paragraph more than once. Each paragraph is marked with a letter. Answer the questions by marking the corresponding letter on Answer Sheet 2. Corporate culture instilled online A) At its most basic, the Internet is a wonderful way to communicate. Hit that"send button and off goes the email to everybody in the firm and beyond. No wonder companies find it a perfect way to talk to their staff. No wonder it is so useful-but also so dangerous- when staff want to talk to each other. B) Over and over again, the Internet’s uses turn out to go beautifully with current trends.As companies become more fragmented and their workers more geographical dispersed, managers need a way to rally the troops. In particular, they need a way to build a corporate culture: that intangible something that binds employees together and teaches them to understand instinctively the defining qualities of the business and the appropriate way to respond to any issue that confronts them. The Internet provides the means to do this. C) In a stable, slow-growing, and well-established company, a common culture may be easy to maintain. But few companies today can afford to be stable or slow-growing. Instability and speed make culture-creation harder. In many companies, for instance, the sales or the maintenance people rarely come into the office. A quarter of IBMS workforce, for instance, is now mobile-they spend at least 80 percent of their time off-site, usually working from home or on the road. Key people may be based in key markets abroad, a day’s air travel away from the main office. D) You need also consider mergers (公司合并) , which create a need to persuade a new bunch of employees to abandon one corporate need for another. As companies outsource (外包) more and more activities, too, they look for ways to teach their subcontractors to share their values. And the faster things change, the more important it becomes to explain to employees what is happening, and why. E) How to do it?“In a rapidly changing and geographically distributed organization”,says Michael Morris, a social psychologist at Stanford's Graduate School of Business, “you don't have the option of the drink after work.”But you do have the Internet. More than any previous technology, it allows companies to ensure that every employee has access to the corporate news, views, and vision. F) Some companies use it to teach their employees (as well as suppliers and customers) their ethical code. Boeing. for instance, offers an online“ethics challenge”where employees can test their moral instincts on such delicate issues as “acceptance of business” and“the minister drops a hint”. Such applications are a way to spread a common approach throughout an organization. G) The Internet is also a way for bosses to tell staff where they want the business to go. For example, at Ford, which claims to have the world’s largest intranet, 170,000 staff around the world are emailed a weekly “let’s chat” note from Jac Nasser, the chief executive. A purpose-built newsroom maintains a website upgraded several times a day,and available to Ford’s employees around the world. H) Not only does the Internet allow managers to talk to their staff: it lets them track whether the staff are at least pretending to listen. William Nuti, president of Europe, the Middle East, and Africa for Cisco Systems, a high-tech giant, produces a monthly video to send to his staff explaining where the business is going. What happens if the staff don't choose to watch? Well, the Internet allows you to track who opens an email and when. “I know everyone who clicks on it, and those who throw it away, and I make phone calls to people, saying it's important you watch this.” Unsurprisingly, Mr. Nuti’s viewing figures are high. I) But all this communication from on high can sometimes cause problems. SAP, a German business-software giant, is another company with an elaborate communications system. It allows material to be broadcast on the car radios of workers on the road, for example. The company found that middle managers objected to the chairman emailing all employees. Their authority had rested partly on their role as a source of information, and without it they felt exposed. As so often with internet-driven changes, the implications of what appeared to be simple,time-saving innovation turned out to be more complex and politically sensitive. That sensitivity becomes more acute as communications become increasingly bottom-up as well as top-down. At Siemens, a large German company, Chittur Ramakrishnan, the chief information officer, has noticed a “ very significant number of emails to top management. The idea of going through a secretary to get an appointment has changed. People can send emails to anyone and expect a response. It is very democratizing.” J) Despite all these, companies find all sorts of routine tasks can be done online with greater efficiency and less expense, As a result, “B2E”-business-to-employee applications are flourishing. They may be the biggest growth area for Internet applications over the next couple of years. They include many tasks involving staff matters, the creation of an internal job market, and training. One of the strengths of the Internet over previous systems is that it can be used to provide services to everyone in a company. K) A growing number of companies now have a“corporate portal”: a centralized home page with links to various services and items of information to attract the staff to keep looking in. Click, and there is a map of each floor of the office; click again, and there are photographs and personal details about who sits where. Elsewhere on the page there may be links to the online services of the human resources department, or the day's news clippings(剪报), or a page allowing workers to order office supplies or find telephone numbers. L) The good thing about such pages is that they are accessible not only to employees in head office, but also to people in distant subsidiaries, on the road, or at home. Increasingly, employees can personalize their page, so that if they are working in the marketing department they do not receive a flood of news clippings on irrelevant subjects. Companies with lots of old computer systems can use the home page as the entrance to a network designed to pull all the old systems together. M) Next, there is the prospect of turning the corporate workforce into a marketplace. It is an advertiser’s dream: a stable group of people with regular pay and a known employer. Why not, for instance, offer a link from the page that informs an employee of her holiday entitlements to a travel company with which the company already does corporate business, and which will offer discounts on leisure travel? Why not charge local restaurants for the occasional advertisement? N) Indeed, this is already starting to happen. For instance, Exult, a consultancy to which BP subcontract much of its human resources work, is discussing just such a proposition with companies offering financial services. But how will businesses feel about encouraging their staff to hunt for a home loan when they should be finishing a presentation? Alan Little, Exults head of global client relationships, replies robustly that, if employees can work from home at the weekend on their company laptop, then surely they should be allowed to book their holidays from the office on a weekday. They should be judged by results. 1 The Internet does a better job than any other technology in helping employees get the news and views of their organizations. 2 Employees can find information or services of their interest by following the links on the home page of the company. 3 Emails from chairman sent directly to all staff may meet with opposition from middle managers. 4 The Internet provides companies with a way to establish a corporate culture that units all their employees. 5 The internet allows the employers to let their staff know the development direction of their companies. 6 It is more difficult for many companies to create and maintain a common culture as their employees are becoming more mobile. 7 Employees will hopefully become customers of service or products advertised on the home page of the company. 8 Managers are able to know whether their staff are listening or watching what they have sent to the staff online. 9 The booming applications of business to employees result from the improved efficiency and lower costs of performing daily tasks online. 10 The home page of a company can be used as an entrance to a network integrating all old computer systems.