A group composed of people that the consumer actually knows is called a(n) ________ reference group.（ ）
A: tribal
B: membership
C: networked
D: aspirational
A: tribal
B: membership
C: networked
D: aspirational
举一反三
- ___ is a group of consumers who share a set of social relationships based on usage of or interest in a product/brand. （ ） A: A reference group B: A consumer lifestyle C: An opinion leader D: A brand community
- Even if there are only two people in the group, they can be called a “team.”
- reference group
- If someone is a(n)_______ person of a group, he or she is similar to many membersin that group.
- One example of how a tribe takes care of its own people is ______. A: "a force that can be both good and bad" B: "very strong loyalty to one's ethnic group" C: "tribal loyalty may mean a quick promotion" D: it is important to be loyal to one's own tribal group