___ is a group of consumers who share a set of social relationships based on usage of or interest in a product/brand. （ ）
A: A reference group
B: A consumer lifestyle
C: An opinion leader
D: A brand community
A: A reference group
B: A consumer lifestyle
C: An opinion leader
D: A brand community
举一反三
- When consumers are dissatisfied with their current product， despite of the established habit， advertising ______.（ ） A: gives the consumer reasons to switch brand. B: does not influence the consumer as far as to switch brand. C: offer consumer specific benefits to switch brand D: demands the consumer to switch brand
- ________ can be defined as the differential effect that brand knowledge has on consumer response to the marketing of that brand.
- _________ is not a junior equity of a brand. ( ). A: Brand reputation B: Brand recognition C: Brand loyalty D: Brand awareness
- Society is the name for a group of people who share a common set of values and norms.
- Using the push strategy is most appropriate when ________. A: consumers are able to perceive differences between brands B: the product being sold is an impulse item C: there is high brand loyalty for the product D: the product is a high involvement purchase E: consumers choose the brand before they go to the store