You’ve developed a product for consumers and priced it at a level they are willing to pay. You’ve established the stores where consumers can purchase your product and launched an advertising campaign to let consumers know about the product. Collectively, these four elements are known as the:
A: Marketing mix
B: Product mix
C: .Marketing concept
D: Value proposition
A: Marketing mix
B: Product mix
C: .Marketing concept
D: Value proposition
举一反三
- In the marketing mix, _______is about the product's features.
- When consumers are dissatisfied with their current product, despite of the established habit, advertising ______.
- Producer surplus is equal to: A: the difference between the highest market price consumers are willing to pay for a product and the minimum amount producers are willing to accept for that product. B: the difference between the market price consumers are willing to pay for a product and the actual price they pay. C: the price a producer receives for a product minus the marginal cost of production. D: the economic profit earned from the sale of a good, minus its marginal cost of production.
- What does the success of KFC's chicken PK campaign tell us? A: Consumers understand product design better than employees B: The enterprise should leave the work of product design entirely to the consumers C: Participatory marketing will become an important way of marketing D: The success of the KFC chicken PK campaign is just one example
- What does the success of KFC's chicken PK campaign tell us? A: Consumers understand product design better than employees B: The enterprise should leave the work of product design entirely to the consumers C: Participatory marketing will become an important approach to marketing D: The success of the KFC chicken PK campaign is only one example