A: Consumers understand product design better than employees
B: The enterprise should leave the work of product design entirely to the consumers
C: Participatory marketing will become an important approach to marketing
D: The success of the KFC chicken PK campaign is only one example
举一反三
- What does the success of KFC's chicken PK campaign tell us? A: Consumers understand product design better than employees B: The enterprise should leave the work of product design entirely to the consumers C: Participatory marketing will become an important way of marketing D: The success of the KFC chicken PK campaign is just one example
- You’ve developed a product for consumers and priced it at a level they are willing to pay. You’ve established the stores where consumers can purchase your product and launched an advertising campaign to let consumers know about the product. Collectively, these four elements are known as the: A: Marketing mix B: Product mix C: .Marketing concept D: Value proposition
- A product’s is the way the product is defined by consumers on important attributes--the place the product occupies in consumers’ minds relative to competing products.
- Business people must take criticisms of marketing seriously because A: it affects the product's functionality. B: it identifies the consumers buying the product C: many consumers have the same attitude D: businesses need the demographic data
- If the demand for KFC chicken is price elastic, a fall in the price of KFC chicken will raise the total revenue.
内容
- 0
What can reflect the comprehensive ability of an entrepreneurial company? A: Financial management B: Marketing C: Human resource management D: Product design and development
- 1
It's extremely important for us ____ the information concerning the product design and the production processes. A: to acquire B: acquire C: acquiring D: to be acquired
- 2
I think of marketing as the ________ of product, price, distribution, promotion and people to satisfy consumers at a profit. A: manipulation B: commonality C: lifeblood D: profitability
- 3
Xiaomi's marketing professionals don't use "extraordinary" is NOT because _____. A: customers don't like to use the word "extraordinary" B: the feature of Xiaomi's product is fast C: marketing should state the biggest selling point of a product D: marketing should be direct
- 4
Price not only pays for your cost of goods and profit, it does much more, such as （ ）. A: communicating about the product B: conveying how a consumer should consume the product C: setting quality expectations D: segmenting the consumers