In ________ pricing, the firm bases its price largely on competitor's prices.
A: going-rate
B: auction-type
C: markup
D: target-return
E: perceived-value
A: going-rate
B: auction-type
C: markup
D: target-return
E: perceived-value
举一反三
- Which of the following is the most elementary pricing method? A: value pricing B: going-rate pricing C: markup pricing D: target-return pricing E: perceived-value pricing
- The initial offer price for the target firm is defined as A: The minimum price B: The present value of the minimum price plus some fraction of the present value of net synergy C: The present value of net synergy plus the current market value of the target firm D: The maximum price less the minimum price E: The maximum price less the present value of net synergy
- The simplest way for a monopoly to arise is for a single firm to A: decrease its price below its competitors’ prices. B: decrease production to increase demand for its product. C: make pricing decisions jointly with other firms. D: own a key resource.
- Which of the following is true of optional-product pricing? A: It involves capitalizing on low value by-products. B: It involves pricing products that can be added to the base product. C: It is used to price a company's main product. D: It involves setting geographically-specific prices. E: It is used to price products that must be used with the company's main product.
- If a firm in a perfectly competitive market tries to raise its price above the going market price, then: