Which of the following is true of optional-product pricing?
A: It involves capitalizing on low value by-products.
B: It involves pricing products that can be added to the base product.
C: It is used to price a company's main product.
D: It involves setting geographically-specific prices.
E: It is used to price products that must be used with the company's main product.
A: It involves capitalizing on low value by-products.
B: It involves pricing products that can be added to the base product.
C: It is used to price a company's main product.
D: It involves setting geographically-specific prices.
E: It is used to price products that must be used with the company's main product.
B
举一反三
- Which of the following product mix pricing strategies involves pricing products that can only be used with the main product? A: by-product pricing B: product bundle pricing C: captive product pricing D: product line pricing E: optional product pricing
- Which of the following product mix pricing strategies involves pricing multiple products to be sold together? A: product line pricing B: product bundle pricing C: optional product pricing D: by-product pricing
- Which of the following is true of product line pricing? A: The price steps take cost differences between products in the line into account. B: The pricing strategy cannot be used by companies in developed countries. C: The price steps do not account for the prices of similar products from competitors. D: The pricing strategy involves overpricing products so that they appeal to the elite.
- A market-skimming pricing strategy should NOT be used for a new product when ________. A: the product's quality and image support its higher price B: enough buyers want the products at that price C: competitors are unable to enter the market D: competitors can undercut prices easily E: producing a smaller number of goods is feasible
- pricing: a pricing approach that considers the psychology of prices and not simply the economics; the price is used to say something about the product.
内容
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A person’s evaluation of a product is the maximum number of other products he is willing to give up to get this product.
- 1
Rolex’s superior product and Mercedes-Benz’s quality image are example of products that used a strategy.
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A company set it's the price of a product as $1.99 than $2. This reflect they adopt ( ) . A: Integer Pricing B: Mantissa pricing C: Prestige pricing D: Product-form pricing
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The simplest pricing method is cost-plus pricing, which involves adding a standard markup to the cost of the product.( )
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FAQ is used for ( ) A: agricultural and by-product product B: industrial product C: mechanical product D: wood and aquatic products