Which of the following is true of optional-product pricing?
A: It involves capitalizing on low value by-products.
B: It involves pricing products that can be added to the base product.
C: It is used to price a company's main product.
D: It involves setting geographically-specific prices.
E: It is used to price products that must be used with the company's main product.
A: It involves capitalizing on low value by-products.
B: It involves pricing products that can be added to the base product.
C: It is used to price a company's main product.
D: It involves setting geographically-specific prices.
E: It is used to price products that must be used with the company's main product.
举一反三
- Which of the following product mix pricing strategies involves pricing products that can only be used with the main product? A: by-product pricing B: product bundle pricing C: captive product pricing D: product line pricing E: optional product pricing
- Which of the following product mix pricing strategies involves pricing multiple products to be sold together? A: product line pricing B: product bundle pricing C: optional product pricing D: by-product pricing
- Which of the following is true of product line pricing? A: The price steps take cost differences between products in the line into account. B: The pricing strategy cannot be used by companies in developed countries. C: The price steps do not account for the prices of similar products from competitors. D: The pricing strategy involves overpricing products so that they appeal to the elite.
- A market-skimming pricing strategy should NOT be used for a new product when ________. A: the product's quality and image support its higher price B: enough buyers want the products at that price C: competitors are unable to enter the market D: competitors can undercut prices easily E: producing a smaller number of goods is feasible
- pricing: a pricing approach that considers the psychology of prices and not simply the economics; the price is used to say something about the product.