Which of the following is the most elementary pricing method?
A: value pricing
B: going-rate pricing
C: markup pricing
D: target-return pricing
E: perceived-value pricing
A: value pricing
B: going-rate pricing
C: markup pricing
D: target-return pricing
E: perceived-value pricing
举一反三
- In ________ pricing, the firm bases its price largely on competitor's prices. A: going-rate B: auction-type C: markup D: target-return E: perceived-value
- Markup Pricing is the simplest pricing method, it is to add a fixed percentage of markup to costs.
- The simplest pricing method is cost-plus pricing, which involves adding a standard markup to the cost of the product.( )
- Which of the following product mix pricing strategies involves pricing products that can only be used with the main product? A: by-product pricing B: product bundle pricing C: captive product pricing D: product line pricing E: optional product pricing
- Which of the following product mix pricing strategies involves pricing multiple products to be sold together? A: product line pricing B: product bundle pricing C: optional product pricing D: by-product pricing