举一反三
- Advertising, in its simplest form, is the way in which the (__) or (__) of a product communicates with consumers via a (__), or many different (__).
- Directions: For this part, you are allowed 30 minutes to write an advertisement on your campus website to sell a bicycle you used at college. Your advertisement may include its brand, features,condition and price, and your contact information. You should write at least 120 words but no more than 180 words.
- ______ is changing the way that consumers use media and also having an impact on how consumers acquire product information.
- When consumers are dissatisfied with their current product, despite of the established habit, advertising ______.
- Advertisement cannot differentiate the product from its competitors.
内容
- 0
All of the following facts are advantages of classified advertisement for advertisers EXCEPT that ______. A: classified advertisement charges less money B: it is easier to attract the attention of the target consumers C: it provides more information for the readers D: it does not have to rely too much on display type
- 1
When consumers are dissatisfied with their current product， despite of the established habit， advertising ______.（ ） A: gives the consumer reasons to switch brand. B: does not influence the consumer as far as to switch brand. C: offer consumer specific benefits to switch brand D: demands the consumer to switch brand
- 2
Consumers nowadays are _______with advertisements and brand promotion information. A: influenced B: bombarded C: filled D: contained
- 3
Consumers nowadays are _____ with advertisements and brand promotion information. A: influenced B: bombarded C: filled D: interacted
- 4
Using the push strategy is most appropriate when ________. A: consumers are able to perceive differences between brands B: the product being sold is an impulse item C: there is high brand loyalty for the product D: the product is a high involvement purchase E: consumers choose the brand before they go to the store