Which of the following best defines market segmentation
A: The identification of customers with common characteristics and needs
B: The identification of customers with heterogeneous characteristics and needs
C: The grouping of customers with different characteristics
D: The process of reducing large markets into smaller markets without regard to customer characteristics
E: The process of identifying the various markets that comprise an industry without regard to customer characteristics
A: The identification of customers with common characteristics and needs
B: The identification of customers with heterogeneous characteristics and needs
C: The grouping of customers with different characteristics
D: The process of reducing large markets into smaller markets without regard to customer characteristics
E: The process of identifying the various markets that comprise an industry without regard to customer characteristics
举一反三
- Market segmentation involves identifying customers with common characteristics and needs.
- Which of the following characteristics is shared by both monopolistically competitive markets and monopoly markets?
- Which of the following characteristics is shared by both monopolistically competitive markets and perfectly competitive markets?
- Industrial markets might be segmented on characteristics such as（）.
- ( )is dividing a market into smaller segments with distinct needs, characteristics or behavior that might require separate marketing strategies or mix.