Which of the following best defines market segmentation
A: The identification of customers with common characteristics and needs
B: The identification of customers with heterogeneous characteristics and needs
C: The grouping of customers with different characteristics
D: The process of reducing large markets into smaller markets without regard to customer characteristics
E: The process of identifying the various markets that comprise an industry without regard to customer characteristics
A: The identification of customers with common characteristics and needs
B: The identification of customers with heterogeneous characteristics and needs
C: The grouping of customers with different characteristics
D: The process of reducing large markets into smaller markets without regard to customer characteristics
E: The process of identifying the various markets that comprise an industry without regard to customer characteristics
A
举一反三
- Market segmentation involves identifying customers with common characteristics and needs.
- Which of the following characteristics is shared by both monopolistically competitive markets and monopoly markets?
- Which of the following characteristics is shared by both monopolistically competitive markets and perfectly competitive markets?
- Industrial markets might be segmented on characteristics such as（）.
- ( )is dividing a market into smaller segments with distinct needs, characteristics or behavior that might require separate marketing strategies or mix.
内容
- 0
Market segmentation is dividing the large market into small groups based on ( ). A: Same age B: Same income C: Common interests D: Shared characteristics
- 1
The following characteristics of financial markets are good for investors except A: availability of timely and accurate information. B: liquidity. C: large bid-ask spreads. D: rapid price adjustment to new information.
- 2
Which of the following descriptions is true about the characteristics of the communication process？( ) A: structural B: dynamic C: sequential
- 3
____is a process by which one sound takes on some or all the characteristics of a neighboring sound.
- 4
Which of the following is not the characteristics of culture?