Market segmentation involves identifying customers with common characteristics and needs.
举一反三
- Which of the following best defines market segmentation A: The identification of customers with common characteristics and needs B: The identification of customers with heterogeneous characteristics and needs C: The grouping of customers with different characteristics D: The process of reducing large markets into smaller markets without regard to customer characteristics E: The process of identifying the various markets that comprise an industry without regard to customer characteristics
- Market segmentation is dividing the large market into small groups based on ( ). A: Same age B: Same income C: Common interests D: Shared characteristics
- Market involves aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action.
- The customer-driven marketing strategy involves four steps: market segmentation, market targeting, positioning, and differentiation.
- 4.7 What conditions are needed in order to judge whether a market is an effective market? ( ) A: The market can generate positive cash flows. B: The market has customers with the same needs. C: Products and services from scientific research meet customers' needs. D: Customers can refer to each other in the market.