Industrial markets might be segmented on characteristics such as（）.
举一反三
- Which of the following characteristics is shared by both monopolistically competitive markets and monopoly markets?
- Which of the following characteristics is shared by both monopolistically competitive markets and perfectly competitive markets?
- Which of the following best defines market segmentation A: The identification of customers with common characteristics and needs B: The identification of customers with heterogeneous characteristics and needs C: The grouping of customers with different characteristics D: The process of reducing large markets into smaller markets without regard to customer characteristics E: The process of identifying the various markets that comprise an industry without regard to customer characteristics
- Using a(n) ____ marketing (or mass marketing) strategy, a firm might possibly decide not to target a specific segment but the whole market. A: differentiated B: undifferentiated C: concentrated D: segmented
- ( )is dividing a market into smaller segments with distinct needs, characteristics or behavior that might require separate marketing strategies or mix.