Marketing research needs to be an ongoing process at a firm since changes in the marketplace and among consumers is a continuous process.
举一反三
- Which of the following is the first step in the marketing research process?
- Try to describe the three stages of marketing research process briefly.
- After collecting the relevant information, the next step in the marketing research process is to ________.
- 48. Ideational function includes material process, mental process, relational process, behavioral process, verbal process, and existential process.
- Which of the following is the first step in the marketing research process? A: developing a marketing information system B: defining the problem and objectives of the study C: developing the research plan D: implementing the research plan E: interpreting and reporting the findings