After collecting the relevant information, the next step in the marketing research process is to ________.
举一反三
- Which of the following is the first step in the marketing research process?
- Which of the following is the first step in the marketing research process? A: developing a marketing information system B: defining the problem and objectives of the study C: developing the research plan D: implementing the research plan E: interpreting and reporting the findings
- The first step in the marketing research process is to A: define the problem and determine the present situation. B: collect relevant data from primary and secondary sources. C: analyze the research data. D: decide upon the best ethical solution.
- International marketing research is the （）（）（）and（） relevant to a specific marketing situation facing an organisation.
- When American Airlines decided to review new ideas aimed at first-class passengers on very long flights， like an ultra high-speed Wi-Fi service and 124 channels of high-definition satellite cable TV， their first step in the marketing research process was to ________。（ ） A: develop the research plan B: define the problem and research objectives C: collect the information D: analyze the information E: make the decision