Which of the following is considered a step in the marketing research process?
A: designing a product to meet the need based on research
B: defining the question and determining the present situation
C: planning for product modifications and test advertising
D: setting the price for a product
A: designing a product to meet the need based on research
B: defining the question and determining the present situation
C: planning for product modifications and test advertising
D: setting the price for a product
举一反三
- Which of the following is the first step in the marketing research process?
- Which of the following is the first step in the marketing research process? A: developing a marketing information system B: defining the problem and objectives of the study C: developing the research plan D: implementing the research plan E: interpreting and reporting the findings
- “The marketing department looks after market research, product creation and advertising campaigns.” The Chinese meaning of this sentence is_________
- Marketing research that compares your product or service with products or services of other companies in the market is called __________ research A: product or service B: Market C: consumer D: competitive
- Issues of price, place, promotion, and product are ____ conventional concerns in planning marketing strategies.