Marketing research that compares your product or service with products or services of other companies in the market is called __________ research
A: product or service
B: Market
C: consumer
D: competitive
A: product or service
B: Market
C: consumer
D: competitive
举一反三
- “The marketing department looks after market research, product creation and advertising campaigns.” The Chinese meaning of this sentence is_________
- A _______ strategy seeks to increase market share of present products or services in present markets through greater marketing efforts. A: market penetration B: forward integration C: market development D: product development
- 营销目标() A: brand<br/>loyalty B: brand<br/>value C: buying<br/>habit D: buying<br/>motivation E: consumer<br/>survey F: customer<br/>service G: distribution<br/>channel H: market<br/>potential I: market<br/>research J: market<br/>share K: market<br/>size L: marketing<br/>goal M: marketing<br/>plan N: product<br/>image O: reference<br/>price P: sales<br/>analysis Q: sales<br/>promotion
- An organisation should compare its sales from a product or service in a specified market to the sales earned by the entity with the largest market share， not the total sales in the market as a whole.（ ）
- Which of the following methods of market research is not an example of "primary research"? ( ) A: Questionnaires B: A company’s own sales statistics and records C: Test marketing D: Consumer panels