A sales letter is focused on:
A: Logical argumentation to buy a product or service;
B: Aggrandising the selling points so that the reader will buy;
C: The flaws of competitors’ products, so they will choose yours;
D: Arousing the reader’s curiosity, interest, and willingness to buy.
A: Logical argumentation to buy a product or service;
B: Aggrandising the selling points so that the reader will buy;
C: The flaws of competitors’ products, so they will choose yours;
D: Arousing the reader’s curiosity, interest, and willingness to buy.
D
举一反三
- A sales letter should never: A: Mainly focus on logical reasons to buy a service/product; B: Cater to the vanity of the reader; C: Put some time pressure on the reader’s response; D: Use imagination and envisioning to bring a customer around.
- What are the basic contents included in a sales letter? A: a. you should catch the reader's attention in the opening paragraph B: b. you should convince the reader of the features and benefits you claim C: c. you should motivate the reader to buy your product D: none
- The car looks so cool, but it’s too expensive _____ me _______. A: of; to buy B: for; to buy it C: for; to buy D: of; to buy it
- The car looks so cool, but it is too expensive ____ me ______. A: of; to buy B: for ; to buy it C: for ; to buy D: of ; to buy it
- To buy "services" rather than "products" so as to increase the environmental load
内容
- 0
Women are much less beautiful than they think they are, so they buy the products to work for the ideal.
- 1
I can't make up my mind _____, because there are so many kinds of toys. A: where to buy B: what to buy C: how to buy D: which to buy
- 2
What magazine does the woman finally buy（） A: Cars Magazine. B: Reader’s Digest. C: Neither of them. D: Both of them.
- 3
The jacket was so ( ) that he decided to buy it.
- 4
Why do so many people still choose to buy things in stores? A: safer B: convenient C: cheap D: traditional