A: Mainly focus on logical reasons to buy a service/product;
B: Cater to the vanity of the reader;
C: Put some time pressure on the reader’s response;
D: Use imagination and envisioning to bring a customer around.
举一反三
- A sales letter is focused on: A: Logical argumentation to buy a product or service; B: Aggrandising the selling points so that the reader will buy; C: The flaws of competitors’ products, so they will choose yours; D: Arousing the reader’s curiosity, interest, and willingness to buy.
- What are the basic contents included in a sales letter? A: a. you should catch the reader's attention in the opening paragraph B: b. you should convince the reader of the features and benefits you claim C: c. you should motivate the reader to buy your product D: none
- Do you know how to attract the reader’s attention? A: a. use a question to catch the customer’s attention in the opening paragraph B: b. Focus on the benefits of your product C: c. stress its features from the customer's perspective. D: none
- A customer service cover letter should include _________.
- 中国大学MOOC: 根据每个句子所表达的意思判断下列句子使用修饰语是否正确Taking some time to focus can make the product you create clearly higher quality than before.(You mean that the reader needs to focus clearly.)
内容
- 0
Which of the following is NOT what marketers at the attention stage should focus on?( ) A: Letting customers know that they need a product B: Motivating customers to buy C: Informing customers that the company exists D: Raising customer awareness of the product
- 1
A proposal to sell products or services: A: Mainly focuses on the seller: how we can present ourselves well; B: Should never have more than about 40 pages or so; C: Should focus on the service or products itself, not schedules or shipping or so; D: Is a sales presentation, trying to convince a potential buyer.
- 2
() appeal is the strategic use of logic,claims and evidence to convince the reader of a certain point,to reach conclusion. A: logical B: emotional C: ethical D: physical
- 3
A Tale of a Tub is mainly an attack on pedantry in the literary world of the time, in which the reader is told the story of the Bee and the Spider.
- 4
In "I Wandered Lonely as a Cloud", "the inward eye" refers to ( ), which is a metaphor to appeal to the reader's imagination of the author's inner feelings.