What are the basic contents included in a sales letter?
A: a. you should catch the reader's attention in the opening paragraph
B: b. you should convince the reader of the features and benefits you claim
C: c. you should motivate the reader to buy your product
D: none
A: a. you should catch the reader's attention in the opening paragraph
B: b. you should convince the reader of the features and benefits you claim
C: c. you should motivate the reader to buy your product
D: none
举一反三
- Do you know how to attract the reader’s attention? A: a. use a question to catch the customer’s attention in the opening paragraph B: b. Focus on the benefits of your product C: c. stress its features from the customer's perspective. D: none
- How can we make the other party respond to your letter or email promptly? You should consider the following questions: 1) ____ is your reader? 2) What kind of ______ should you use? 3) What is your ______? 4）____ can you achieve your purpose?
- To be a critical reader, the only thing you should do is to understand what an author is saying.
- What should I do to attract the audience’s attention?( ) A: You should talk to your PowerPoint. B: You should look around the room at the audience. C: You should have your head down buried in your notes. D: You should fix your attention on a particular individual.
- A sales letter should never: A: Mainly focus on logical reasons to buy a service/product; B: Cater to the vanity of the reader; C: Put some time pressure on the reader’s response; D: Use imagination and envisioning to bring a customer around.