The marketing concept says that a business firm should:
A: A) produce those products that it can make at lowest cost.
B: B) place heavy emphasis on developing new products.
C: C) place heavy emphasis on advertising and selling.
D: D) aim all its efforts at satisfying its customers—at a profit.
E: E) aim all its efforts at meeting society's needs—regardless of profitability
A: A) produce those products that it can make at lowest cost.
B: B) place heavy emphasis on developing new products.
C: C) place heavy emphasis on advertising and selling.
D: D) aim all its efforts at satisfying its customers—at a profit.
E: E) aim all its efforts at meeting society's needs—regardless of profitability
举一反三
- The more value customers place on a firm's products, the higher the price the firm can charge for those products. A: 正确 B: 错误
- Which of the following is the aim of the product concept? A: focus on the target market and make products that meet those customers' demands B: focus on making continuous product improvements C: market only those products with high customer appeal D: improve the marketing of a firm's best products
- Cost leadership as a strategy requires a firm to____________. A: aggressively seach out efficiencies to maintain the lowest cost structure B: be unique in its product offering C: aim at a cost advantage in a niche market D: aim to be similar to its competition in most operations
- A cost leadership strategy requires a firm to ________. A: match its competition in terms of costs B: aim at a cost advantage in a niche market C: maintain the lowest cost structure D: be unique in its product offering
- In marketing mix, ________ ferers to what the business or profit organization offers to its prospective customers or clients.( ) A: Price B: Product C: Place D: Promotion