The more value customers place on a firm's products, the higher the price the firm can charge for those products.
A: 正确
B: 错误
A: 正确
B: 错误
举一反三
- Which of the following is the aim of the product concept? A: focus on the target market and make products that meet those customers' demands B: focus on making continuous product improvements C: market only those products with high customer appeal D: improve the marketing of a firm's best products
- The marketing concept says that a business firm should: A: A) produce those products that it can make at lowest cost. B: B) place heavy emphasis on developing new products. C: C) place heavy emphasis on advertising and selling. D: D) aim all its efforts at satisfying its customers—at a profit. E: E) aim all its efforts at meeting society's needs—regardless of profitability
- If a firm charges more than the market price, it loses all its customers to other firms. A: 正确 B: 错误
- A firm with a higher degree of operating leverage when compared to the industry average implies thatthe A: Firm has higher variable costs. B: Firm's profits are more sensitive to changes in sales volume. C: Firm is more profitable. D: Firm is less risky.
- Through differentiated marketing, a firm can market more effectively by fine-tuning its products, prices and programmes to the needs of carefully defined segments.