A: 正确
B: 错误
举一反三
- Which of the following is the aim of the product concept? A: focus on the target market and make products that meet those customers' demands B: focus on making continuous product improvements C: market only those products with high customer appeal D: improve the marketing of a firm's best products
- The marketing concept says that a business firm should: A: A) produce those products that it can make at lowest cost. B: B) place heavy emphasis on developing new products. C: C) place heavy emphasis on advertising and selling. D: D) aim all its efforts at satisfying its customers—at a profit. E: E) aim all its efforts at meeting society's needs—regardless of profitability
- If a firm charges more than the market price, it loses all its customers to other firms. A: 正确 B: 错误
- A firm with a higher degree of operating leverage when compared to the industry average implies thatthe A: Firm has higher variable costs. B: Firm's profits are more sensitive to changes in sales volume. C: Firm is more profitable. D: Firm is less risky.
- Through differentiated marketing, a firm can market more effectively by fine-tuning its products, prices and programmes to the needs of carefully defined segments.
内容
- 0
If a firm buys its labor in a competitive market, then a short-run increase in the price of the firm's output will cause the firm to( ) A: hire fewer workers. B: offer a higher wage. C: offer a lower wage. D: hire more workers.
- 1
In the model of monopolistic competition, compared to a firm with a lower marginal cost, a firm with a higher marginal cost will set a ________ price, produce ________ output, and earn ________ profits. A: higher; less; more B: higher; less; less C: lower; less; less D: lower; more; more
- 2
If a firm charges more than the market price, it loses all its customers to other firms.
- 3
Which of the following is an example of direct selling? A: E&OE sells its herbal skincare products exclusively through its stand-alone stores. B: TCJ is a telemarketing firm that sells products from a number of different suppliers. C: Jayne's sells most of its products to customers through home sales parties. D: J3 is an online shopping portal where customers can buy directly from manufacturers.
- 4
Which of the following firms is likely to have a high level of resource flexibility A: A firm that uses a line process B: A firm that produces only one product C: A firm whose products have stable demand D: A firm that frequently introduces new products