A consumer who buys the same brand over and over again exhibits ________.（ ）
A: customization
B: rational purchase
C: brand loyalty
D: staple purchasing
A: customization
B: rational purchase
C: brand loyalty
D: staple purchasing
C
举一反三
- _________ is not a junior equity of a brand. ( ). A: Brand reputation B: Brand recognition C: Brand loyalty D: Brand awareness
- Brand Loyalty
- brand loyalty The degree to which customers are , like the brand, and are committed to further .
- Not enough people recognize our logo; we need to spend a lot more on raising___________ . A: brand stretching B: brand loyalty C: brand awareness D: brand equity
- I have warned you not to do that __________. A: over and over B: over and over again C: again and over D: again and again over
内容
- 0
You can say the same thing over and over again, that means communication is repeatable.
- 1
Brand _________ is customers' ability to recall and recognize the brand, the logo, and the advertisements. A: awareness B: loyalty C: communication D: element
- 2
Brand ________ refers to the linking of a brand to other favorable images, such as a celebrity. A: association B: loyalty C: awareness D: insistence
- 3
Sales promotions in markets of high brand similarity can produce a high sales response in the short run but little permanent gain in brand preference over the longer term。（ ）
- 4
With over 60,000 products available, we are able to provide you with the top brand names on the market.