Market segmentation is dividing the large market into small groups based on ( ).
A: Same age
B: Same income
C: Common interests
D: Shared characteristics
A: Same age
B: Same income
C: Common interests
D: Shared characteristics
举一反三
- Market segmentation is not to classify products, but to classify customer groups with different needs for the same product.
- Market segmentation involves identifying customers with common characteristics and needs.
- Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here? A: geographic segmentation B: benefit segmentation C: occasion segmentation D: demographic segmentation
- 中国大学MOOC: Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers.
- Demographic segmentation is usually divided the market into groups on the basis the variables such as ().