Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here?
A: geographic segmentation
B: benefit segmentation
C: occasion segmentation
D: demographic segmentation
A: geographic segmentation
B: benefit segmentation
C: occasion segmentation
D: demographic segmentation
举一反三
- There are 4 types of market segmentation which are most commonly used. They are _______. A: demographic segmentation B: behavioral segmentation C: psychographic segmentation D: geographic segmentation
- 中国大学MOOC: There are 4 types of market segmentation which are most commonly used. They are: demographic segmentation, behavioral segmentation, ___________ segmentation and Geographic segmentation.
- Demographic segmentation divides a market into segments based on the customer's location.
- 3. Which of the following approach belongs to market segmentation?
- Local marketing is based on the marketing theory—demographic segmentation。( )