This section gives a whole picture about ______________involving market segmentation, market targeting and market positioning. ( B)
A: A. Marketing Plan
B: B. Marketing management process
C: C. Market research
D: D. Market procedure
A: A. Marketing Plan
B: B. Marketing management process
C: C. Market research
D: D. Market procedure
举一反三
- This section gives a whole picture about ______________involving market segmentation, market targeting and market positioning.
- This process involves___________.( ) A: Market positioning B: Sales C: Market targeting D: Market segmentation
- The customer-driven marketing strategy involves four steps: market segmentation, market targeting, positioning, and differentiation.
- The process of selecting one or more market segments to enter is called ________. A: market targeting B: market dominance C: market positioning D: market segmentation
- Effective target marketing requires marketers to succeed in the market through market segmentation, target market selection and market positioning.