A: A. Marketing Plan
B: B. Marketing management process
C: C. Market research
D: D. Market procedure
举一反三
- This section gives a whole picture about ______________involving market segmentation, market targeting and market positioning.
- This process involves___________.( ) A: Market positioning B: Sales C: Market targeting D: Market segmentation
- The customer-driven marketing strategy involves four steps: market segmentation, market targeting, positioning, and differentiation.
- The process of selecting one or more market segments to enter is called ________. A: market targeting B: market dominance C: market positioning D: market segmentation
- Effective target marketing requires marketers to succeed in the market through market segmentation, target market selection and market positioning.
内容
- 0
Each company must divide up the total market, choose the best segments, and design strategies for profitably serving chosen segments. This process involves market segmentation, ________, differentiation, and positioning. A: market targeting B: marketing implementation C: supply-chain analysis D: price discrimination E: market diversification
- 1
All marketing strategies are based on STP, namely market segmentation, target market selection, and ( ). A: positioning B: product C: plan D: sales promotion
- 2
The process of selecting one or more market segments to enter is<br/>called market ________. A: targeting B: dominance C: positioning D: segmentation
- 3
A market ___________ is a general plan about how to organize the marketing activities for a product. A: segment B: research C: strategy D: mix
- 4
A market is a general plan about how to organize the marketing activities for a product.