A: harmonization
B: valuation
C: extension
D: positioning
举一反三
- When a firm uses an established brand to introduce a new product, it is called a brand ________.
- When consumers are dissatisfied with their current product， despite of the established habit， advertising ______.（ ） A: gives the consumer reasons to switch brand. B: does not influence the consumer as far as to switch brand. C: offer consumer specific benefits to switch brand D: demands the consumer to switch brand
- 中国大学MOOC: 2. Choose the brand that “uses a concept to express the spirit of the company or the features of the product or service.”
- The part of the brand that can be addressed in language that makes a sound is called（ ）. A: brand logo B: label C: trademark D: brand name
- 2. Choose the brand that “uses a concept to express the spirit of the company or the features of the product or service.” A: Nike B: Haagen-Dazs C: Clean& clear D: KFC
内容
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2. Choose the brand that “uses a concept to express the spirit of the company or the features of the product or service.” A: Nike B: Haagen-Dazs C: Clean& clear D: KFC
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2. Choose the brand that “uses a concept to express the spirit of the company or the features of the product or service.” A: Nike B: Haagen-Dazs C: Clean& clear D: KFC
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The label can promote a brand, because it supports the brand’s __________ and may help to connect with customers. A: attractiveness B: positioning C: features D: strategies
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Using the push strategy is most appropriate when ________. A: consumers are able to perceive differences between brands B: the product being sold is an impulse item C: there is high brand loyalty for the product D: the product is a high involvement purchase E: consumers choose the brand before they go to the store
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What can a presenter choose to do in order to introduce a product to a target customer? A: Demonstrating everything that can benefit the customer. B: Communicating with the customers on something they like or need. C: Getting across the brand new design philosophy to the customer. D: Making sure the customer having experienced the product fully.