When a firm uses an established brand to introduce a new product， it is called a brand ________。（ ）
A: harmonization
B: valuation
C: extension
D: positioning
A: harmonization
B: valuation
C: extension
D: positioning
举一反三
- When a firm uses an established brand to introduce a new product, it is called a brand ________.
- When consumers are dissatisfied with their current product， despite of the established habit， advertising ______.（ ） A: gives the consumer reasons to switch brand. B: does not influence the consumer as far as to switch brand. C: offer consumer specific benefits to switch brand D: demands the consumer to switch brand
- 中国大学MOOC: 2. Choose the brand that “uses a concept to express the spirit of the company or the features of the product or service.”
- The part of the brand that can be addressed in language that makes a sound is called（ ）. A: brand logo B: label C: trademark D: brand name
- 2. Choose the brand that “uses a concept to express the spirit of the company or the features of the product or service.” A: Nike B: Haagen-Dazs C: Clean& clear D: KFC