When consumers are dissatisfied with their current product， despite of the established habit， advertising ______.（ ）
A: gives the consumer reasons to switch brand.
B: does not influence the consumer as far as to switch brand.
C: offer consumer specific benefits to switch brand
D: demands the consumer to switch brand
A: gives the consumer reasons to switch brand.
B: does not influence the consumer as far as to switch brand.
C: offer consumer specific benefits to switch brand
D: demands the consumer to switch brand
A
举一反三
- ________ can be defined as the differential effect that brand knowledge has on consumer response to the marketing of that brand.
- ___ is a group of consumers who share a set of social relationships based on usage of or interest in a product/brand. （ ） A: A reference group B: A consumer lifestyle C: An opinion leader D: A brand community
- When consumers are dissatisfied with their current product, despite of the established habit, advertising ______.
- _________ is not a junior equity of a brand. ( ). A: Brand reputation B: Brand recognition C: Brand loyalty D: Brand awareness
- A consumer who buys the same brand over and over again exhibits ________.（ ） A: customization B: rational purchase C: brand loyalty D: staple purchasing
内容
- 0
Brand can be divided into several types: Service brand and Retail brand.
- 1
When a firm uses an established brand to introduce a new product, it is called a brand ________.
- 2
Which of the following statements are correct？（ ） A: Psychographic segmentation variables include consumer lifestyles. B: Psychographic segmentation variables include consumer brand loyalty. C: Psychographic segmentation variables include consumer personality attributes. D: Psychographic segmentation variables include consumer's benefit expectations of a product.
- 3
Brand can be divided into several types: Service brand and Retail brand. A: 正确 B: 错误
- 4
Brand mantras are typically designed to capture the brand's points-of-parity, that is, what is unique about the brand.