When a firm uses an established brand to introduce a new product, it is called a brand ________.
举一反三
- When a firm uses an established brand to introduce a new product， it is called a brand ________。（ ） A: harmonization B: valuation C: extension D: positioning
- When consumers are dissatisfied with their current product， despite of the established habit， advertising ______.（ ） A: gives the consumer reasons to switch brand. B: does not influence the consumer as far as to switch brand. C: offer consumer specific benefits to switch brand D: demands the consumer to switch brand
- 中国大学MOOC: 2. Choose the brand that “uses a concept to express the spirit of the company or the features of the product or service.”
- The part of the brand that can be addressed in language that makes a sound is called（ ）. A: brand logo B: label C: trademark D: brand name
- Using the push strategy is most appropriate when ________. A: consumers are able to perceive differences between brands B: the product being sold is an impulse item C: there is high brand loyalty for the product D: the product is a high involvement purchase E: consumers choose the brand before they go to the store