Colgate offers toothpastes to its customers with different needs like sensitivity, whitening, and launches different toothpastes brands. This is called ________ marketing.
A: mass
B: differentiated
C: undifferentiated
D: concentrated
A: mass
B: differentiated
C: undifferentiated
D: concentrated
举一反三
- 中国大学MOOC: Colgate offers toothpastes to its customers with different needs like sensitivity, whitening, and launches different toothpastes brands. This is called ________ marketing.
- Using a(n) ____ marketing (or mass marketing) strategy, a firm might possibly decide not to target a specific segment but the whole market. A: differentiated B: undifferentiated C: concentrated D: segmented
- The<br/>risk of concentrated marketing is higher than that of differentiated<br/>marketing. A: TRUE B: FALSE
- Usually, offer a favourable price to an old customer, yet a higher price to a new one. Different offers to different customers may result in different effect.(英译汉)
- Concentrated marketing is also called as "Niche Marketing".