The
risk of concentrated marketing is higher than that of differentiated
marketing.
A: TRUE
B: FALSE
risk of concentrated marketing is higher than that of differentiated
marketing.
A: TRUE
B: FALSE
A
举一反三
- The<br/>service marketing is less complicated than the product marketing. A: TRUE B: FALSE
- Most<br/>companies have moved from target<br/>marketing and towards niche<br/>marketing. A: TRUE B: FALSE
- The<br/>ultimate level of segmentation leads to "segments of one,"<br/>"customized marketing," or "one-to-one marketing."<br/>( )
- Using a(n) ____ marketing (or mass marketing) strategy, a firm might possibly decide not to target a specific segment but the whole market. A: differentiated B: undifferentiated C: concentrated D: segmented
- Concentrated marketing is also called as "Niche Marketing".
内容
- 0
When the information gained by marketing research will improve the quality of the marketing decision, we don’t consider the expenditure. A: True B: False
- 1
Compared<br/>to traditional goods, digital goods have: ____ A: greater<br/>pricing flexibility. B: lower<br/>marketing costs. C: higher<br/>production costs. D: higher<br/>inventory costs. E: lower<br/>menu costs.
- 2
Cause marketing is the same as social marketing. （ ）
- 3
WeChat marketing belongs to strong relationship marketing.
- 4
“Concentrated marketing”的中文意思是（）