The
risk of concentrated marketing is higher than that of differentiated
marketing.
A: TRUE
B: FALSE
risk of concentrated marketing is higher than that of differentiated
marketing.
A: TRUE
B: FALSE
举一反三
- The<br/>service marketing is less complicated than the product marketing. A: TRUE B: FALSE
- Most<br/>companies have moved from target<br/>marketing and towards niche<br/>marketing. A: TRUE B: FALSE
- The<br/>ultimate level of segmentation leads to "segments of one,"<br/>"customized marketing," or "one-to-one marketing."<br/>( )
- Using a(n) ____ marketing (or mass marketing) strategy, a firm might possibly decide not to target a specific segment but the whole market. A: differentiated B: undifferentiated C: concentrated D: segmented
- Concentrated marketing is also called as "Niche Marketing".