举一反三
- What are the purpose of product promotion ( )? A: To increase sales of products B: To differentiate the product from the competitor’s product C: To stimulate demand for a product D: To provide information about the features and uses of the product
- Producer surplus is equal to: A: the difference between the highest market price consumers are willing to pay for a product and the minimum amount producers are willing to accept for that product. B: the difference between the market price consumers are willing to pay for a product and the actual price they pay. C: the price a producer receives for a product minus the marginal cost of production. D: the economic profit earned from the sale of a good, minus its marginal cost of production.
- If somebody says that he would use the product if another feature that he wants could be built, he would actually not use the product.
- Marketing research that compares your product or service with products or services of other companies in the market is called __________ research A: product or service B: Market C: consumer D: competitive
- The ____________ of a product is the most important factor of a product.
内容
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________ means marketing a product in a foreign market without making any changes to the product. A: Product adaptation B: Product invention C: Communication adaptation D: Straight product extension E: Product augmentation
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Rolex’s superior product and Mercedes-Benz’s quality image are example of products that used a strategy.
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What is/are the function(s)/purpose(s) of developing new products? A: To replace the old ones B: To lengthen the product line C: To enrich the product mix D: All the others
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FAQ is used for ( ) A: agricultural and by-product product B: industrial product C: mechanical product D: wood and aquatic products
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Brands are more than just product names. They are a mark of quality, and it is the __________________ that distinguishes a product from other similar products and gives it a brand identity. （ ） A: name B: tagline C: tastes D: graphics