举一反三
- A product’s is the way the product is defined by consumers on important attributes--the place the product occupies in consumers’ minds relative to competing products.
- Price is the sum of all the ______ that consumers exchange for the benefits of having or using the product or service.
- Advertising, in its simplest form, is the way in which the (__) or (__) of a product communicates with consumers via a (__), or many different (__).
- The purpose of the article is ______. A: to tell readers how to use Quickwheel B: to tell readers that spare tires are no longer necessary C: to show how well a new product can meet consumers' needs D: to recommend a new product Quickwheel
- The example of Cannon advertisement that displays consumers its specification, features and so on illustrates the function of advertising that it provides product and brand information.
内容
- 0
The goal of positioning is to create a clear and positive image about____.( ) A: how a product competes against competitors B: what a product is about C: where consumers can get a product D: when a product will reach the market
- 1
The skyscrapers are also lavish consumers and wasters of electric power.
- 2
Price discrimination occurs when: A: the same product is sold by a firm to different consumers for different prices. B: consumers sell products to one another. C: the same product is produced by a firm with different costs of production. D: a firm charges the same price to consumers with different levels of income.
- 3
You’ve developed a product for consumers and priced it at a level they are willing to pay. You’ve established the stores where consumers can purchase your product and launched an advertising campaign to let consumers know about the product. Collectively, these four elements are known as the: A: Marketing mix B: Product mix C: .Marketing concept D: Value proposition
- 4
When consumers are dissatisfied with their current product, despite of the established habit, advertising ______.