The most effective communications mix tool at later stages of the buying process is ________ because it is particularly effective at building buyer preference, conviction, and action.
A: sales promotions
B: personal selling
C: advertising
D: direct and interactive marketing
E: events
A: sales promotions
B: personal selling
C: advertising
D: direct and interactive marketing
E: events
举一反三
- Which of the following tools or combinations of tools is most influential at the comprehension stage of buyer readiness? A: sales promotion and advertising B: advertising and publicity C: publicity and personal selling D: reminder advertising and personal selling E: sales promotion and personal selling
- AWeb site is often more effective as a(n)______tool than a selling tool． A: society B: marketing C: employ D: client
- A Web site is often more effective as a(n) （ ） tool than a selling tool. A: Electronica B: Politic C: Technical D: Marketing
- High occupancy indicates effective sales and marketing department.
- The communication tools a company uses to pursue its advertising and marketing objectives is often referred to as the company’s ________. A: direct marketing B: integrated marketing C: promotion mix D: target marketing