Full market coverage occurs when a firm tries to serve all segments in an entire market. ( )
举一反三
- If a firm in a perfectly competitive market tries to raise its price above the going market price, then:
- A firm that has little ability to influence market prices operates in a A: competitive market. B: strategic market. C: thin market D: power market.
- When an individual firm in a competitive market increases its production, it is likely that the market price will fall.
- Assume a market is perfectly competitive. When a new producer enters the market, the A: price in the market increases. B: price in the market decreases. C: price in the market does not change. D: market is no longer a competitive market.
- Selecting which segments of a population to serve is called ________.<br/>() A: market segmentation B: positioning C: customization D: target marketing