Selecting which segments of a population to serve is called ________.
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A: market segmentation
B: positioning
C: customization
D: target marketing
()
A: market segmentation
B: positioning
C: customization
D: target marketing
举一反三
- The process of selecting one or more market segments to enter is<br/>called market ________. A: targeting B: dominance C: positioning D: segmentation
- The process of selecting one or more market segments to enter is called ________. A: market targeting B: market dominance C: market positioning D: market segmentation
- Selecting particular segments of a population of customers to serve is called .
- Evaluating and selecting market segments is part of the ______________ stage of the target marketing process.
- Which of the following statements are correct？（ ） A: An organisation following the target marketing concept should target all market segments. B: Markets can be segmented many different ways using different segmentation variables. C: Market segments should be selected for targeting after an evaluation process. D: Different target markets may require a different positioning strategy.