Selecting which segments of a population to serve is called ________.
()
A: market segmentation
B: positioning
C: customization
D: target marketing
()
A: market segmentation
B: positioning
C: customization
D: target marketing
D
举一反三
- The process of selecting one or more market segments to enter is<br/>called market ________. A: targeting B: dominance C: positioning D: segmentation
- The process of selecting one or more market segments to enter is called ________. A: market targeting B: market dominance C: market positioning D: market segmentation
- Selecting particular segments of a population of customers to serve is called .
- Evaluating and selecting market segments is part of the ______________ stage of the target marketing process.
- Which of the following statements are correct？（ ） A: An organisation following the target marketing concept should target all market segments. B: Markets can be segmented many different ways using different segmentation variables. C: Market segments should be selected for targeting after an evaluation process. D: Different target markets may require a different positioning strategy.
内容
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All marketing strategies are based on STP, namely market segmentation, target market selection, and ( ). A: positioning B: product C: plan D: sales promotion
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Effective target marketing requires marketers to succeed in the market through market segmentation, target market selection and market positioning.
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The customer-driven marketing strategy involves four steps: market segmentation, market targeting, positioning, and differentiation.
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( ）is<br/>useful basis for global market segmentation and target marketing A: Economic System B: Political System C: Stages of market development D: Stages of technology development
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Setting the competitive positioning for the product and creating a detailed marketing mix is called target marketing.