A: The process of establishing and exerting a competitive advantage in order to obtain and maintain a certain "position"
B: Choice of Target Market
C: Choice of Customer Demands
D: Combination of value creation activities or choice of business model
举一反三
- 7.The content of the basic competitive strategy or positioning strategy proposed by Michael Porter can be dynamically understood as: A: Choice of Target Market B: Choice of Customer Demands C: The process of establishing and exerting a competitive advantage in order to obtain and maintain a certain "position" D: Combination of value creation activities or choice of business model
- 11.The content of the basic competitive strategy or positioning strategy can dynamically understand the "positioning" as the selection strategy of the market position.
- 6.When an enterprise is in a wide market and its competitive advantage is differentiated, then it can be seen that the basic competitive strategy of the enterprise is A: Differential focus strategy B: High difference positioning strategy C: Low cost positioning strategy D: Cost focus strategy
- 7.5 What<br/>aspects should be considered when we are formulating<br/>a pricing strategy?()<br/>Options: A: combined<br/>costs B: competitive<br/>position of the market C: market<br/>demand D: business model of the company
- A ________ specifically details how you plan to find customers and to sell your product. A: sales analysis B: business plan C: competitive strategy D: market strategy
内容
- 0
The customer-driven marketing strategy involves four steps: market segmentation, market targeting, positioning, and differentiation.
- 1
A competitive strategy may be defined as a long-term plan of action that a company devises towards achieving a____ over its competitors after examining the strengths and weaknesses of the latter and comparing them to its own.( ) A: niche market B: competitive advantage C: stronger customer loyalty D: higher market share
- 2
Setting the competitive positioning for the product and creating a detailed marketing mix is called target marketing.
- 3
______ 1. o__________ a choice you can make in a particular position
- 4
迈克尔. 波特 的“战略三部曲”是： Three important book of Michael E Porter ： A: 竞争战略：行业和竞争对手分析法Competitive Strategy：Techniques for Analyzing Industries and Competitors B: 竞争优势：创造并保持优秀绩效Competitive Advantage：Creating and Sustaining Superior Performance C: 国家竞争优势The Competitive Advantage of Nations D: 公司战略Corporate strategy