A: sales analysis
B: business plan
C: competitive strategy
D: market strategy
举一反三
- A market ___________ is a general plan about how to organize the marketing activities for a product. A: segment B: research C: strategy D: mix
- 2._____ is a formal business plan that maps out your customer base and your strategy for reaching them. A: E-plan B: Feasibility plan C: Customer strategy and outreach plan (CSOP) D: Path-to-profitability (P2P)
- In a business plan, which part should include the introduction of product performance, quality, type, competitive advantage, etc., as well as product prospect analysis, brand, and patent content. A: Industry analysis B: Operation plan C: Products and services D: Market analysis
- When you are starting a small business, you should write a business plan. Writing a business plan is the most important 1_______. This is how people will think about your business. When you 2_________ support from a bank, the bank will read your plan seriously before it gives you any help. Even if you’re starting the business with 3_______, you will still need to have a written plan to help 4_______ your business. The marketing plan is the important part of a business plan to sell the products or 5_______.
- In a marketing plan, the financial projections include a sales forecast, expense forecast, and ________. A: situation analysis B: list of tactics C: communications strategy D: break-even analysis E: implementation controls
内容
- 0
Market segmentation is: 市场细分是： A: Plan to hire sales staff 招募销售人员的计划 B: Analysis of company marketing programs 公司市场营销项目分析 C: Categorization of markets and end users for a product 对产品的市场和终端用户的分类 D: Market entry strategy 市场进入策略
- 1
A market is a general plan about how to organize the marketing activities for a product.
- 2
Ron and Gail plan to lower Fun-Spot's prices in an effort to encourage customers to stay longer, visit more often, and spend more money during each visit. What type of strategy are Ron and Gail planning? A: market penetration B: market development C: product development D: product adaptation E: diversification
- 3
The concept of “three levels of a product” actually comes in play when you begin to market a product for your business or when you want to analyze a product.( )
- 4
6.When an enterprise is in a wide market and its competitive advantage is differentiated, then it can be seen that the basic competitive strategy of the enterprise is A: Differential focus strategy B: High difference positioning strategy C: Low cost positioning strategy D: Cost focus strategy