Marketing can be defined as the ________ by which businesses create value for customers and build strong relationships to capture value from customers in return.
举一反三
- The goal of marketing is to create value for customers in order to __________ value (in monetary terms) from customers in return.
- What are the aims of marketing departments? ( ) A: Build customer relationships B: Increase sales C: Maintain computer and network system D: Create value
- Customers' lifetime value refers to the total revenue that each customer may bring to a company in the future, including customers'? A: historical value B: current value C: potential value D: surplus value
- Because of extensive price competition and subsequent low-margin customers, Richard Wong is sure that the best type of relationships with his customers would most likely be ________. A: full partnerships B: asic relationships C: elationship marketing D: key customer marketing
- The more value customers place on a firm's products, the higher the price the firm can charge for those products. A: 正确 B: 错误